Media Bias

21 01 2008

This is from America but no doubt applies equally, if not more, to Australian media especially ABC and SBS.

A Sacred Heart University Poll found significantly declining percentages of Americans saying they believe all or most of media news reporting. In the current national poll, just 19.6% of those surveyed could say they believe all or most news media reporting. This is down from 27.4% in 2003. Just under one-quarter, 23.9%, in 2007 said they believe little or none of reporting while 55.3% suggested they believe some media news reporting.

….The perception is growing among Americans that the news media attempts to influence public opinion — from 79.3% strongly or somewhat agreeing in 2003 to 87.6% in 2007.

And, 86.0% agreed (strongly or somewhat) that the news media attempts to influence public policies — up from 76.7% in 2003….

By four-to-one margins, Americans surveyed see The New York Times (41.9% to 11.8%) and National Public Radio (40.3% to 11.2%) as mostly or somewhat liberal over mostly or somewhat conservative.

By a three-to-one margin, Americans see news media journalists and broadcasters (45.4% to 15.7%) as mostly or somewhat liberal over mostly or somewhat conservative.

And, by a two-to-one margin, Americans see CNN (44.9% to 18.4%) and MSNBC (38.8% to 15.8%) as mostly or somewhat liberal over mostly or somewhat conservative.

Just Fox News was seen as mostly and somewhat conservative (48.7%) over mostly or somewhat liberal (22.3%).

The most trusted national TV news organizations, for accurate reporting, in declining order included: Fox News (27.0%), CNN (14.6%), and NBC News (10.90%). These were followed by ABC News (7.0%), local news (6.9%), CBS News (6.8%) MSNBC (4.0%), PBS News (3.0%), CNBC (0.6%) and CBN (0.5%).

In 2003, CNN led Fox News on “trust most for accurate reporting” 23.8% to 14.6%.

This is the sixth national poll in a row finding that Americans see more media bias to the left than to the right!!!

The findings of these surveys are a clear indication that some US news media outlets have abandoned impartial reporting and moved into propaganda territory. Amazingly Fox News, the media outlet left-wingers the world over love to hate, is considered the most trustworthy by most respondents. It really tells us something about the liberals’ disposition towards telling the truth and presenting diverse points of view, when audiences trust Fox News more than they trust the New York Times .

Still, the news are not all bad. Despite news media’s best attempts to subvert news reporting to particular ideology, the audiences clearly recognise the bias and chose not to believe what they see on TV or read in the papers. The growing popularity of alternative news outlets and blogs also indicates that audiences are actively looking for alternative sources to counter the bias of big media players.

via NewsBusters

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